However, he adds many in the weather community fail to take advantage of new digital platforms. Scripps Company and former News Director at WCPO in Cincinnati. "Forecasters in general now have much better tools for storytelling, and more importantly, for communicating accurate information in a clear manner during the most acute situations," says Chip Mahaney, emerging talent leader at The E. Television stations today are multi-media production companies, creating content for broadcast, digital and social media platforms. While previous decades upgraded how the weathercast looks, the expansion of the internet revolutionized how it is watched, which in turn modified the work of the weather team. The biggest change in broadcast meteorology and the entire television industry started around the turn of the 21st century and continues today. By the 1990s, broadcast meteorologists were creating animated fly-thru graphics, tracking storms minute-by-minute, and forecasting the weather a week ahead. The wall map was replaced with a chromakey screen that could electronically insert looping satellite pictures and colorful weather maps behind the weathercaster. A digital revolution in the late 1970s and early 80s introduced computer graphics. The weather segment was more entertainment than information and predicted general conditions only 36 hours into the future.īy the 1960s, television stations started hiring professional meteorologists to explain the weather using hand-drawn or magnetic maps. According to the New York Times it featured a cartoon character named Woolly Lamb. The first televised weather report was on Huff's station (then WNBT) on October 14, 1941, and it looked a lot different than contemporary weathercasts. "We can see farther into the future with more accuracy, with new and upgraded computer forecasts." "We are able to quickly warn our audience of impending severe weather, allowing them to move to safety much faster," says Chief Meteorologist Janice Huff, who recently celebrated 25 years on WNBC in New York. Today the weather is usually delivered by a professional meteorologist using sophisticated computer graphics, street-level Doppler radar maps, and hour-by-hour forecasts. During the early days of television, it wasn't unusual for the weather presenter to wear a costume, play a musical instrument, or work with a puppet. The job of a broadcast meteorologist has changed significantly over the years. Tim Heller, Talent Coach and Weather Content Consultant
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